About Brand Development

When most people hear the term 'brand development' the immediately think of logo design, which is part of the process, but not the whole package.

A professionally designed logo is the first step to setting the tone of your brand. A professionally designed logo tells people that you not only place value in your overall brand, but says that you are a reputable and established business, and can quickly convey the market of clientele you wish to attract.

What CobaltCow Offers

CobaltCow offers a wide range of services including, logo design, style guide development, business card design & print and website design. I also have many years experience in online solutions, so I can offer advice on ways to improve efficiency using online and automated tools.

I also work with a number of partner companies to offer services such as website, intranet and online application development, web hosting, print design (including commercial printing) and online interactive promotions.

What's The Process?

To give you an idea of what to expect, I've outlined a typical logo design process.

1. The Brief: Once we start proceedings, I will go through a list of questions that will help me to sift through the finer details of what you're after and what your preferences are.

2. Research: Once I get all the details I need, I always start off with research. I'll look into your industry, target market trends and look into cultural significance's of symbols and names. This process can take a day or 2 then I will leave the project for 24 hours to let some ideas start.

3. Brainstorming / Sketching: I'll draw a lot of rough ideas on paper then develop the best 1 or 2 concepts. I generally only develop up the one design I feel is the strongest - which is what I present, but if I feel that 2 have equal strength, I may end up developing an alternate as well.

4. Concept, Revisions & Hand-off: After presenting the designed logo, well go into making revisions and modifications. Once you're happy to proceed, I collect the balance payment, then send the original artwork files and a letter of ownership.

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